Created in partnership with Lew’Lara\TBWA and Ginga, the piece will be promoted digitally and in OOH media
Maturatta Friboi announced the launch of a campaign aimed at Hamburger Day, celebrated this Tuesday (28).
Under the concept “Maturatta Burger. It has everything to be your favorite”, the piece created in partnership with Lew’Lara\TBWA and Ginga is focusing on burger lovers such as Daniel Lee, Tadeu de Marco and Paulo Yoller, who will invite the public trying three recipes developed for the date.
“With the campaign, we hope to generate more proximity with the consumer and encourage even more the preparation of hamburgers at home, especially at barbecues and hamburgadas, an occasion of growing consumption in the country”, says Anne Napoli, marketing director at Friboi.
The campaign will run throughout the month of May, with more than a thousand faces spread in partnership with Eletromídia with OOH and DOOH, bus shelters in special formats, premium catwalk on CPTM’s emerald line, TV Minuto, as well as a spot radio.
“There are those who love hamburgers. And those who love barbecue. Imagine the amount of love for a hamburger made for the grill. Only the brand that is synonymous with barbecue could bring such powerful and pertinent communication”, added Rodrigo Tortima, director creative executive at Lew’Lara\TBWA.
