The acquisition strengthens the brand’s strategy in the sports field, starting to operate in several arms that make up this market
The SBF Group, owner of Centauro and Nike do Brasil, acquired the entertainment agency X3M. The company is responsible for events such as the Uphill Marathon, held in Serra do Rio do Rastro, in Santa Catarina, for the XTerra outdoor sports festival and also for the VIP Entrance, which acts as an official store for ticket sales and registration for proprietary events. and partners.
The information was initially released by Máquina do Esporte and confirmed by the Propmark report.
The acquisition strengthens the brand’s strategy in the sports field, bringing together several arms that make up this market. In recent years, SBF bought the Nike operation in Brazil and became the only distributor of the brand’s products in the country for a period of ten years; and also the producer of content NWB, of the channel Desimpedidos, Accelerados and Falção 12.
Recently, the group made a move to enter the digital universe of football, starting with SBF Ventures, with the partnership with the Sportheca innovation campus and the creation of Onefan Ativos Digitais, a platform to explore the football ecosystem.
In the last investor report, the group said that it had changed levels in the last two years and that it continued to pursue “insistently” ways to accelerate growth and change levels. “The sport ecosystem has only just begun to be assembled and we see immense value in what we are creating,” said the company.
Sought to talk about the new acquisition, the SBF group preferred not to comment. The report also did not receive a response from the X3M agency.
