Campaign shows how two-wheeled riding can make people’s lives easier
Uber and Ludmilla teamed up in a new campaign for Uber Moto. The film produced by Wieden+Kennedy premieres today (28) on TV Globo, during a commercial break for the 9 o’clock soap opera.
The singer, who has been Uber Moto’s poster girl since February, has just released a song and video to promote Uber’s two-wheeled modality in Brazil, alongside real people who show their daily lives while benefiting from the agility and practicality offered. for the service.
“I’m very happy to participate in a project showing the scenario of real people who are always on the run, just like me, and can use Uber Moto to make getting around easier. It was a pleasure to be invited to this campaign and I loved the process of making both the clip and the song together with Uber”, says Ludmilla.
The clip shows parallel stories of three characters facing challenges and finding a practical and economical solution in Uber Moto, like a football player who misses a bus and calls an Uber Moto to get to the match. A boy who buys a bouquet of flowers and decides to call Uber Moto to deliver them to his girlfriend in person. And a carpenter who was repairing a speaker and tries to guarantee the delivery of the object by ordering an Uber Moto. At the end, the film shows Ludmila herself who chose Uber Moto to escape the chaos of the city and get to the recording of the partnership’s theme song.
