A Pizza Hut presents its latest innovation: ‘Melts’, a new product that promises to transform the moment of consumption, perfect for satisfying hunger at any time of the day. To present the snack, the brand launched an exclusive promotional film for digital platforms. The film, developed by the agency DPZfeatures the participation of personalities such as six-time world champion skateboarder Sandro Dias, better known as Mineirinho, gamer Nicolle Merhy, also known by internet users as Cherrygumms, who is at the head of one of the biggest teams in e-Sports national, Black Dragons. And, influencer Cela Lopes, who has more than 4 million followers on social media.
“I’m excited to collaborate with Pizza Hut to bring to my universe and present to gamers across the country a practical, delicious and convenient option, ideal for satisfying hunger, especially during games. The product is perfect for this occasion, I sign below”, says Nicolle, who is a prominent figure not only in eSports, but also in the world of business and entertainment.
Current CEO of Black Dragons, one of the oldest sports organizations in Brazil, the gamer is also part of one of the most famous lists in the world: Forbes Under 30. Former professional Rainbow Six player, today works as YouTuber in the segment and became recognized as one of the main personalities on the scene.
Melts is more than just a new item on the Pizza Hut menu, it is a bet by the brand to retain and retain its generation Z consumers. The product, which comes in Pepperoni and Chicken&Requeijão flavors, stands out for its flavor, crunchiness and lots of filling . The film highlights the irresistible combination of ingredients that makes Melts the best snack or complete meal option, with its generously filled triangular dough.
“We are very excited to introduce Melts to the Brazilian market. This film not only highlights the unique qualities of our product, but also reflects Pizza Hut’s commitment to innovating and meeting the demands of young consumers,” says Pizza Hut Marketing Director at IMC Group, Camilla Ortenblad.
The novelty arrives on the chain’s menu in two formats: individual, and in the My Box combo, with Melts, a 350ml soft drink and the famous Hut Fries or Breadsticks, Pan dough sticks stuffed with Hut Cheese or Pepperoni. Cheddar sauces or the traditional and iconic tomato sauce serve as an accompaniment. To try the new product, consumers can place an order via the Pizza Hut Brasil App or visit one of the brand’s 275 stores across the country.
“Melts is a launch unlike anything Pizza Hut has ever included in its portfolio. And our campaign, following the brand’s bold and nonsensical language, plays with this unknown of the product. It’s about reinforcing the characteristics that make Melts so delicious and create desire, while at the same time inviting the consumer to discover this new feature. Don’t even try to understand. Dá Um Hut!”, comments Heitor Caetano, Creative Director at DPZ?
The film can be seen below:
Datasheet
Client: Pizza Hut
Title: Melts
Agency: DPZ
CEO: Benjamin Yung Jr.
VP of Creation: Fabio Mozeli
DC: Heitor Caetano
Creation: Patrícia Collet, Jordana Bispo, Marcos Rocha, Enzo Alvarez
Vice President Sr. Operations and Business: Flávia Cortes
Business & Project Management: Samya Anjos, Aline Macedo, Danilo Martin
Head of Strategy and ESG: Fernanda Mine
Strategy: Leonardo Moura, Beatriz Melo, Daniel Limao
Media: Rodolpho Aguiar, Fernanda Martins, Joyce Nascimento, Giuliana Pacerini
BI: Ana Miranda
Communication: Rejane Romano, Beatriz Barreto and AND, ALL
Review: Rita Aredes
Client approval: Alexsandro BX Pinto, Camilla Junqueira M. Corrêa Ortenblad,
Alexandre Eckel, Leticia Amarante, André Correa, Raquel Delmondi, Vinicius Horikawa,
Suellen Cruz
Integrated Production Director: Paula Alimonda
Integrated Production: Heitor Mendes, Felipe Moro and Pâm Verissimo
3D: Adolfo Schauer
Producer: Pilot
Director: Chama (Camila Rocha and Luiza Prado)
Assistant director: Duda Felsmann and Ana Laforga
Director of Photography: João Frohlich
Executive Producer: Natalia Souza
Executive Production Assistant: Willian Sousa
Commercial Director: Regina Knapp
Senior Project Manager: Roberta Frederico
Project manager: Marília Raffaeli and Marco Ettore
Production coordinator: Mariana Guerra
Assist. Coord. Production: Márcia Frota
Production director: Rodrigo Mattos
Art director: Rafa Fassani and Fernanda Maffei.
Costume Producer: Eliza da Matta
Hairdresser and Makeup Artist: Junior
Head of Post: Rafael Antonelli
Agenda and finalization coordinator: Alexandre Chalabi
Editor: Tiago Ferracini
Finisher: Junior Fernandes and Kevin Crauford
Finishing assistant: Barbara Almeida
Post-production art director: Luiza Formagin and Rodrigo Kermessi
Motion Graphics/Comp: Ivan Franco, Ullisses Soares and Mykael Sobreira
Junior Motion Designer: Victor Further and Pedro Lima
Colorist: Gigio Pelosi
Sound Producer: DaHouse Audio
Creative Direction: Silvinho Erné and Lucas Mayer
Executive Production: Andrea Oliveira and Carol Massetti
Musical Production: Silvinho Erné
Speaker: Silvinho Erné and Ana Becker
Photo producer: Tango Studio
Photographer: Leonardo Braga
Ad: Peter Amaro
Photography assistant: Renan Martins and Pedro Saad
Production: Carla Fontella and Pedro Amaro
Service: Ana Alkmim
Plateau: Marcos Perello
Plateau Assistant: Jessica Castro
Production assistant: Juliana Cyrilo
Costume designer: Eliza Schemin
Costume assistant: Alessandra Oliveira
Chambermaid: Sabrina Rafaela
Make e Hair: Ju Brotto
Manicure: Aline Anizeu
Art Director: Ana Requião
Subject Producer: Filipe Ferreira
Stage manager: Thiago Araujo
Stage assistant: Gustavo Miranda
Production Casting: Thiago Arraes
Models: Isabelle Menard, Thaina Souza, Juliana Akemi and Bruno Eduardo
Hand models: Aline Granado and Roni Paz
Food Stylist: Juliano Albano
Food Styling Assistant: Augusto da Silva and Moore Ribeiro
Catering: Bruno Moralles
Infra Driver: Emerson Tadeu
Driver Art: Luiz Francisco
Equipment: 3T and 513
Infra / Consumables: Elite Stock
Retouch: André Kawa
Press: FSB Comunicação
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