“Unlock your Talent” presents the trajectory of Brazilian athletes who will participate in the Paris Olympics
TotalPass presented the new campaign “Unlock your Talent” with the aim of telling the story of Brazilian athletes who will participate in the Paris Olympics.
Prepared by the Duuna agency, with the support of the 270B agency, the pieces are starred by athletes Thaísa Daher (indoor volleyball), Diogo Brajão Soares (artistic gymnastics), Keno Marley (boxing) and Guilherme Costa (swimming), in addition to the participation of important names for national sport such as former athletes Daiane dos Santos (artistic gymnastics), Gustavo Borges (swimming), Popó (boxing) and Jaqueline (indoor volleyball).
“We want to encourage people to support these athletes and, at the same time, discover their own passions for the sport,” says Renata Persona, head of marketing at TotalPass.
The campaign presents the stories, origins, challenges and how athletes are preparing for the competition, reinforcing how sport can change lives and features videos, static pieces, brand activations and influencers.
