Signed by WMcCann, the piece was created to promote Centrum Essencial and will feature a film during the pre-game on SBT
Centrum will be present at the men’s UEFA Champions League 2023/202 final, in the game between Borussia Dortmund and Real Madrid that will take place on June 1st.
The brand will feature a 30” film that will be shown during the pre-game on SBT and the presenter, Fred Ring, will react as if he were commentating on a game.
The piece, created by WMcCann, was made with the aim of reinforcing that the Centrum Essencial product contains vitamins B1, B2, B5, B6 and C, and magnesium, which help with energy metabolism and Vitamins C, D and B6 , which help the functioning of the immune system.
“Sport is a territory that is linked to our brand, and being able to connect with spectators of the UEFA Champions League final represents an opportunity to emphasize the relevance of Centrum Essencial in people’s lives, reinforcing the benefits of our multivitamin in a fun way ”, stated André Campos, Marketing Director at Haleon Brasil.
