With less than a hundred days to go until the Paris 2024 Games, the Samsung Electronics Co., Ltd., World Olympic and Paralympic partner, officially launches the ‘Open Always Wins’ campaign, which celebrates the values of being open to new things with Olympic and Paralympic Games , and announced the grand opening of the ‘Olympic rendezvous @ Samsung | Champs-Elysées 125’.
As announced in January, Samsung’s ‘Open Always Wins’ campaign message articulates the brand’s belief that being open allows for new perspectives and endless possibilities, and will serve as the heart of its programming for the Paris 2024 Games. brings ‘Open Always Wins’ to life through the stories of French Team Samsung Galaxy skateboarder Aurélien Giraud, German Paralympic sprinter Johannes Floors and French breakdance dancer Sarah Bee, and demonstrates how being open makes it possible to achieve the extraordinary.
“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences to the Games for almost 40 years. The way we enjoy the Games has evolved dramatically over time, with technology playing a key role in bringing the Olympic spirit to life. This is even more true as we embark on the ‘Whole Open Games’, and we are excited to bring fans and Olympians closer than ever before by opening up new experiences and meaningful connections at the Paris 2024 Games with our ‘Open Always Wins’ campaign ,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics.
In creating this event, Samsung collaborated with visionary Pritzker Prize-winning architect Jean Nouvel, whose innovative work reflects the remarkable spirit of Olympic and Paralympic athletes, constantly challenging limits and redefining possibilities. Inspired by the Parisian salons of the Age of Enlightenment, the space was designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feelings of openness, harmony and connection.
“The entire space was designed to celebrate Samsung’s commitment to openness. The abstract graphic facade captures the reflections of movements and lights that appear and disappear in an instant, while the matte white and reflective mirrors in the lobby invite you to discover the latest innovations,” said Jean Nouvel.
The ‘Olympic rendezvous @ Samsung | Champs-Elysées 125’ was opened with a ribbon cutting ceremony, which was attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, British breakdancer Karam Singh and French para-swimmer Ugo Didier. In addition to them, the director of Television and Marketing Services at the IOC, Anne-Sophie Voumard, the deputy mayor responsible for Sport, Olympic and Paralympic Games of the City of Paris, Pierre Rabadan, and the general director of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games, Étienne Thobois
“We are excited to see our shared values celebrated for the ‘Games Wide Open’ at this Olympic rendezvous @ Samsung. Samsung has played a huge role in elevating the Olympic Games fan experience through its innovative technology over the decades, and we’re impressed to see them take it to the next level with this event, as well as through the many ways that will support the holding of the next Olympic and Paralympic Games here in Paris,” said Anne-Sophie Voumard.
The ‘Olympic rendezvous @ Samsung’, located at 125 Avenue des Champs-Élysées, will open its doors to the public on May 3 and operate until October 31, from 10am to 8pm Monday to Saturday and from 11am to 8pm on Sundays. The venue will host a series of special events over the months and will be open to anyone wanting to get involved in the Paris 2024 Olympic and Paralympic Games.
In addition to the event located on the Champs-Élysées, Samsung will open additional ‘Olympic rendezvous @ Samsung’ venues throughout the City of Lights and its surrounding areas, including the Olympic Park, the Olympic and Paralympic Village, and the Main Press Center, as well as Stations Samsung Galaxy Charging Stations at key Olympic and Paralympic Games locations, where visitors will be able to experience the latest Galaxy innovations.
Check out Samsung’s “Open Always Wins” campaign below:
Documentaries
Samsung also took the opportunity to launch a new documentary series designed to highlight skateboarding, breaking and surfing on the road to Paris 2024. The series, produced in collaboration with Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), has three short documentaries: ‘Sonhos Concretos’, ‘Ultrapassando Limites’ and ‘A Próxima Onda’.
The first episode of the series, ‘Concrete Dreams’, which chronicles the skateboarding community’s journey towards the Olympics, is now available on canal da Samsung no YouTube and can be seen below. The episode was shown to fans during the SLS San Diego championship event on April 20.
The breaking and surfing series were launched on April 25th and May 21st, respectively, and will debut at the PBT event in Atlanta and the WSL event in Tahiti.
Starring sports legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman, alongside Olympians Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, USA ) and many others, the project celebrates the communities at the heart of each sport as they prepare to open up to the world this summer.
This new project is an essential part of the ‘Open Always Wins’ campaign. Produced in collaboration with SLS, PBT and WSL, the documentary series explores each sport’s iconic subcultures, their shared belief in being open to new things and the impact that being part of the Olympic Games has on their communities, past, present and future. .
Read the synopses of the documentaries in the series:
Concrete Dreams (Photo: Disclosure/Samsung)
Concrete Dreams: From the emergence of street skateboarding in the 1980s to its consecration at the Paris 2024 Olympic Games, this is the story of a community based on an implicit principle: Respect. It encourages you to see the world from a new perspective, to seek creation and to always get back up, no matter how many times you fall.
Challenging Limits (Photo: Disclosure/Samsung)
Challenging Limits: While the breakers prepare for the start of the Paris 2024 Olympic Games, this is the story of a global community that was born on the streets and seeks stardom. It’s a celebration of breaking as an explosion of energy and soul that provides a sense of expression and belonging, encouraging you to do something you’ve never done before.
The Next Wave (Photo: Disclosure/Samsung)
The Next Wave: Rising surfing legends and icons share their own story as they embark on their journey to Paris 2024. It’s the ultimate love story between them and the ocean as they prepare to take this big step, as well as a celebration of surfing as a lifestyle passed down from generation to generation, a culture that has not only survived but also strengthened.
“Samsung supports and celebrates with the skateboarding, breaking and surfing communities as they make their incredible journey to the Olympic Games. We are honored to tell their story and help highlight these sporting communities to a wider audience through these documentaries. We hope they inspire many to push boundaries, support each other, and stay open,” said Stephanie Choi, Executive Vice President and Head of Marketing, Mobile eXperience Business, Samsung Electronics.
WSL Executive Vice President of Content Strategy and Production Tim Greenberg said he is excited to partner with Samsung on this documentary series and to share WSL history and culture with the entire world. According to him, surfing is unlike any other sport on the planet and this is an opportunity to open up your community and celebrate what unites them.
“This is a great year for us and our sport. The future for female surfers is really bright and the Olympic Games give us that long-term vision,” said French surfer Johanne Defay. “It’s an unmissable opportunity to show the world what surfing really is. Not just our skill on the waves, but also what we stand for as a community: a commitment to giving back to the sport and the planet, and the documentary “The Next Wave” truly honors that.”
According to American surfer John John Florence, what makes this community so special is the fact that everyone looks out for each other. He highlighted that it is exciting, through this document, to be able to open up the community he is part of to the world.
“Finding Skate was like falling in love for the first time,” said Rayssa Leal (Skate, Brazil). I’m really excited to share our story in this documentary and show girls what skateboarding is all about.”
American skateboarder Jagger Eaton said that skateboarding offers the opportunity for people to show their true essence and challenge their own limits.
“Skateboarding is synonymous with freedom, you just need to grab your skateboard and go out there. It’s like being a child again,” said French skateboarder Aurelien Giraud. “I hope our story inspires you to pick up that skateboard and enjoy the ride.”
American dancer from Breaking Grace “Sunny” Choi said the sport is special. According to her, when she’s dancing, it seems like nothing in the world matters, just being herself. Sunny hopes the documentary leaves audiences as excited as the athletes about sharing this culture with the world.
“It was very exciting to be part of the project,” said businessman and North American skateboarding icon, Eric Koston, who contributed his perspective in the documentary ‘Concrete Dreams’. “Our sport has a very deep connection with cinema. It’s great to see these voices coming together to celebrate our sport, our journey and our heritage.”
In addition to screenings at SLS, PBT and WSL events, the documentary series will be broadcast live on Samsung’s channel on YouTubewhere you can now check out the trailers for upcoming documentaries.
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