The brand will sponsor the festival for the first time with several experiences for the public
Boticário announced that it is now the official beauty brand of João Rock 2024. The event will take place on June 8th, at the Permanente Exhibition Park, in Ribeirão Preto (SP).
The brand’s debut at the festival will feature an exclusive area of 100 m², providing the personalization of exclusive glasses and distribution of Egeo pocket fragrances.
Boticário celebrates the partnership with João Rock, because the sponsorship strengthens the brand’s ties with consumers who have elected it as the most loved beauty brand by consumers in the state of São Paulo, for six consecutive years. “We value the relationship we have built with our consumers and we want to be increasingly closer to all of them, at different festivals and moments. The sponsorship of João Rock, which is an important event for the culture and economy of the state of São Paulo, also reaffirms our genuine commitment to reciprocating São Paulo’s preference for our brand, transforming each visit to the Boticário stand into an experience that will last forever”, says Jacqueline Tobaru, Boticário’s regional marketing director.
