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+SBT is scheduled to launch in the second half of 2024
Streaming platform, +SBT sold all founding advertising quotas, even before its official launch, scheduled for the second half of 2024, informed the broadcaster.
The SBT streaming platform will have Grupo Boticário, Seara, Caixa, Coca-Cola and Unilever as its first confirmed brands, along with the respective agencies AlmapBBDO, WMcCann, Calia, OpenX and Mediabrands.
+SBT will offer, in addition to renowned SBT programs, a varied on demand catalog, FAST channels and access to the broadcaster’s live programming, at no cost and without screen limitations.
