Samsung will make a special action of the new smartphones of the Galaxy S22 5G line in the metaverse of Fortnite and in real life this Tuesday (15). The unprecedented media strategy has the concept of “Challenge the limits” to highlight the Nightography functions, which allow you to record incredible photos and videos even in low light, of the new Galaxy S22 5G, S22+ 5G and S22 Ultra 5G.
The action takes place in Fortnite at 7pm this Tuesday to show the full potential of Nightography. It takes place in Fortnite’s Creative Mode, and gamers will be able to watch the product reveal of the product while experiencing the Nightography function of the Galaxy S22 5G line. In real life, the action takes place this Tuesday in the cities of Brasília and Rio de Janeiro, with special communication on the gables of buildings.
The action in the metaverse will have the participation of 14 influencers and gamers streamers, among them big names such as Sharshock, Patriota, Leleo and Caiox, who will broadcast the action through their channels on the Twitch platform and invite the public to participate in all the Samsung Galaxy S22 5G map event in Fortnite Creative Mode. Interested parties will be able to enter this scenario through a code that will be released by influencers and streamers and by Samsung on their social networks shortly before 7 pm.
“At Samsung we always seek to innovate in our products and services and also in the way we interact with our consumers. We always create campaigns that challenge the barriers within the smartphone category for a new way of communicating the product. And nothing more innovative than launching a smartphone on the last communication frontier, which is the metaverse”, says Mario Sousa, senior director of marketing and product of the mobile devices division in Brazil.
In addition to the action via Twitch and Fortnite, which was conceived and produced by Leo Burnett Tailor Made in co-creation with the agency specializing in games Druid and in partnership with Fbiz, the project will also be publicized on open TV channels, by subscription, furniture city, clocks, building gables, bus shelters, shopping malls and cinema in SP, RJ and DF.
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