The play stars the couple Pedro Novaes and Eduarda Vilar
C&A launched a campaign for Valentine’s Day highlighting the electrifying energy and transformative power of love.
Starring Pedro Novaes and Eduarda Vilar, the play highlights the couple’s love story and partnership. This is the first campaign the two have carried out together, bringing even more authenticity to the project. “Everything we do together is a lot of fun, and it’s no different now. It’s our first campaign together, and just like in life, we also bring a lot of partnership, harmony and exchange to it”, say Pedro and Duda.
With the campaign, the brand seeks to inspire everyone to celebrate love. “Valentine’s Day is a date that has the character of C&A, where we take the opportunity to present new trends and fashion proposals”, explains Mariana Moraes, marketing director at C&A.