A KOI Group, holding headquartered in Brasília, has just launched a new brand in its portfolio: KOI PSP. This new integrated communications vertical was designed to plan and define media and sponsorship strategies for large projects, with a special focus on the Federal District market, both in the public and private sectors.
In a phase of expansion and diversification of its activities, KOI Group brings KOI PSP to the market with a great asset: the union of its vast experience in media commercialization with the expertise and Dream Factoryfrom the Dreamers group, known for its excellence in brand experience and major events.
KOI PSP will unify intelligence and planning areas and teams from the various divisions of the holdingproviding customized integrated communication proposals for brands seeking engaging advertising delivery strategies, personalized content and promotion and sponsorship actions.
KOI PSP’s portfolio is diverse, covering a wide range of segments. The partnership with Dream Factory will bring a mix of live entertainment experiences, planning and marketing sponsorship projects. In addition, the media planning unit World Media Group, which is already part of KOI Group, and the recently created CASES, a nucleus focused on the development of strategic projects in advertising, content and sponsorship, will be available to engage the public and brands in an innovative and effective way.
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