The sector of games continues to grow and consolidate itself as the main driver of youth culture. In this promising scenario, the holding WoW Gaming Ventures presents itself to the market with five companies specializing in marketing solutions gamer, aimed at brands, agencies and players. WoW Gaming Ventures is led by CEO, Claudio Lima, and has Evandro Guimarães, Bernardo Mendes, Bruna Pastorini and Operations Director Tayra Aleixo as partners.
They are part of the holding DRUID Creative Games, the largest agency gamer market, focused on creating projects, actions and campaigns that connect brands to the gaming universe, founded in 2021; the Rogue Unit, specialized in creating games and experiences on popular platforms such as Roblox and Zepeto, focusing on engaging brands and communities; Warlocks Tecnologia, focused on building, managing and monetizing communities through Discord, offering technological solutions for brands, creators and organizations; Warrior Streaming Media, which facilitates the connection between brands and streamers through micro-sponsorships in livestreaming, promoting effective partnerships; and Pixel Hunters, which develops metaverse initiatives and exclusive activations for Fortnite, using the Unreal Engine to create immersive experiences.
With these five companies, WoW Gaming Ventures offers verticalized services and solutions, covering all the necessary fronts for connecting brands and gamers. Each company operates independently, but together, they provide efficiency and agility in the delivery of complex and personalized projects. This business model allows the holding answer publishersbrands, agencies, content creators and consumers in an integrated and effective way.
“Even though today it is the biggest focus of youth culture, the market gamer it is still new and full of opportunities. Our idea with holding is to complement deliveries and offer all possible solutions for a brand or agency that wants to connect with the public gamer. From creating gaming experiences, developing bots e softwarespartnerships with creators and streamersstrategy and production of assets creative, at WoW we have companies and teams that are experts in each area”, explains Claudio Lima, CEO of WoW.
WoW Gaming Ventures already has 160 employees and more than 60 clients, operating in a hybrid manner with headquarters in the states of São Paulo, Rio de Janeiro, Espírito Santo, Bahia and Rio Grande do Sul, as well as employees in several regions of Brazil and from abroad. With an expected revenue of over R$100 million by the end of the year, holding is in full expansion, having recently opened a DRUID operation in India and planning to open other group companies in the country. Additionally, WoW has expansion plans for the Middle East and Latin America, regions with high demand for gaming.
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