Signed by Outpromo, the piece aims to bring the brand closer to a younger audience
L’Occitane au Brésil presented its campaign for Valentine’s Day this year, which aims to get closer to the younger public and reinforce its giftable assets.
The play, signed by Outpromo and starring Valentina Bandeira and Diogo Defante, has the concept of “French Love” and unites Brazilian and French cultures. The film shows the couple in common situations, with the outcome of a romantic encounter.
“The campaign was strategically developed to engage a new, younger and more connected consumer profile that is currently growing prominently in our base. We chose influencers Defante and Valentina Bandeira, based on active listening on social media, where the chemistry between them was already a subject of great engagement. This choice allows us to explore the narrative of our Franco-Brazilian brand, where we celebrate romance in its unique forms, combining French charm with authentic Brazilian borogodó”, explained André Abramo, Head of Communications at the brand.
The brand’s strategy follows the launch of the ” Nosso Abraço ” line, which also starred Valentina Bandeira. In addition to the films, the campaign has a communication and online media strategy, having been designed to be TikTok first, containing 10 short content pills with quick jokes.
“Our insight was centered on TikTok, which allows us to innovate in formats, presenting content pills with agile humor and direct messages, facilitating the absorption of content by the target audience” added Beatriz Zioli, Business Account Manager at Outpromo.
