Created by WMcCann and produced by Eletromidia, the structure will be available until June 17th, on Avenida Paulista
L’Oréal Paris presented the new Elseve Glycolic Gloss line and, as part of the campaign, the brand brought a special out-of-home piece, on Avenida Paulista, which releases the products’ fragrance.
The new line has glycolic acid in its composition, which helps bring shine to the hair, and the fragrance of the products is one of the strong points. With this in mind, every time a person passes through the structure and activates it at the indicated location, the machine will release the smell of Elseve Glycolic Gloss, offering a unique sensorial experience.
Created by WMcCann and produced by Eletromidia, the initiative will be available until June 17, at Avenida Paulista, 900. “In addition to treating and bringing intense shine to all hair types, Elseve Glycolic Gloss has a smell that is one of the highlights That’s why we brought this fragrance to a special Out Of Home (OOH) on the most famous avenue in São Paulo”, explains Maira Matta, brand director at L’Oréal Paris.
