The São Paulo Coffee Festival will take place on the 21st, 22nd and 23rd of June, in São Paulo
The São Paulo Coffee Festival announced that the third edition of the festival will take place on the 21st, 22nd and 23rd of June, at the Bienal de São Paulo, and will feature 130 exhibiting brands, with the expectation of receiving more than 15 thousand visitors, representing a growth of 20% compared to previous editions.
The event, which began in London more than 10 years ago, attracts large audiences in cities such as Amsterdam, Cape Town, London, Los Angeles, Milan and New York. In the capital of São Paulo, the event is held by Espresso&CO in partnership with Allegra Events and has master sponsorship from 3 Corações, Melitta and Café Orfeu, and support from ABIC – Associação Brasileira da Indústria do Café, A Tal da Castanha, Café Store, Nescafé, Nespresso, Philips Walita, Senac, SumUP and São Paulo City Hall through the Municipal Tourism Secretariat.
The 2024 edition will occupy the entire ground floor with several stands and activations, such as “A Cozinha”, which will be sponsored by 3 Corações and A Tal da Castanha, with support from Senac. “A Torrefação” is presented by Orfeu with support from Carmomaq. The “Latte Art Ao Vivo” space will be sponsored by Nude, official Storm machine and Café Store support. The event will also feature the “Barista Cup”, a championship sponsored by Melitta, and supported by Nude, Café Store and Bunn, and will award cash prizes to the best competitors in the preparation of espressos, cappuccinos and filtrates.
In addition, the event will feature spaces focused on sensory experiences, workshops with professionals and experts in the field, as well as masterclasses from Senac and live music at “Café & Música” presented by Hershey’s with support from SumUP. “Food Stations” will bring together selected restaurants connected to the event’s identity, such as Canto do Picuí, Fôrno, Komah, La Peruana, Pita Kebab, Shihoma Deli and TT Burger. The Tarantino brewery also teamed up with the festival to create a special beer, infused with cold brew coffee.
“The São Paulo Coffee Festival offers a unique platform that promotes immersive experiences, innovation and knowledge exchange between professionals, enthusiasts and consumers. This interactive and educational environment not only values the coffee production chain, but also stimulates sustainable growth and creativity in the market”, says Caio Alonso, director of Espresso&CO, director of the festival. Tickets are available for purchase on the Ticket360 platform.
(Credit: Photo by Nathan Dumlao on Unsplash)
