Created by Fbiz, the film refers to the power of the new turbo hurricane engine
The 2025 Jeep Compass line was announced as the fastest model in its category among those produced locally. The new campaign, signed by the Fbiz agency, shows how the new 2025 Jeep Compass goes from “zero to wow in seconds”, with the new 2.0 turbo hurricane engine.
“Without a shadow of a doubt, the Compass is a market success. We wanted to produce a campaign that showed how impressive it is, even more so now, equipped with the Hurricane engine and the title of fastest medium SUV manufactured in Brazil. But these are not are the only new features in the 2025 line that leave jaws dropping, it also features new versions, level 2 semi-autonomous driving technologies and a 5-year warranty”, says Frederico Battaglia, vice president of marketing and brand communication at Stellantis for America southern.
Produced by Saigon and under the lens of duo 2, Pedro Pereira and João Dornelas, in stage direction, the film follows the new Jeep Compass accelerating at high speed on a trail. Outside the vehicle, time seems to slow down, like a chameleon trying to devour a bee, dry leaves falling from the trees and a sloth gaping at the presence of the car. In the end, as soon as the driver notices the sloth in the middle of the road and hits the brake, everything around returns to its normal speed, except the sloth.
“Jeep is one of the few car brands (and not just cars) that manages to maintain its positioning for years on end. This perseverance means that, in just a few frames, a Jeep film is recognized: Nature is the habitat and the brand’s inspiration, whatever information and features are needed for launches”, explains Fernand Alphen, CEO of Fbiz.
