Together, the 25 brands that make up the ranking exceeded the value of R$ 156 billion
Banks and beer top Interbrand’s list of the most valuable brands 2023/24, released this Tuesday (4). In first place remains Itaú, with an estimated value of R$46.9 billion, followed by Bradesco with R$27 billion, Skol with R$18.9 billion, Brahma with R$13.7 billion and Banco do Brasil with R$ $10.4 billion.
Together, the 25 brands that make up the ranking exceeded the value of R$ 156 billion, which represents growth of 2% compared to the previous edition.
Among the new developments in this year’s survey is fintech Stone, which occupies 12th position, with an estimated brand value of R$1.8 billion. The analysis understands that the brand has sustained the growth of its product portfolio, experience and connection with the public in recent years, a scenario that has resulted in the resumption of upward financial results.
Another novelty is Raia, which debuts in 18th place and the return of Arezzo, as the 25th most valuable brand in the country.
In terms of growth in relation to the previous ranking, the best performance is from Drogasil (14th). Although the brand remains in the same position, its value grew 19%, from R$1.1 billion to R$1.3 billion.
In addition to pharmaceuticals, three other brands showed double-digit growth that are worth highlighting: Porto (14%), PagBank (formerly PagSeguro) (13%) and Nubank (12%). On the other hand, Renner (-11%), Havaianas (-11%) and Natura (-8%) showed the biggest drop.
“The biggest growth in this edition came from brands that built a true and constant dialogue with their audiences, that demonstrated a real commitment to causes relevant to society, going far beyond their product or service and that, consequently, achieved excellent financial performances” , said Beto Guimarães de Almeida, CEO of Interbrand.
