Signed by the Bold agency, the action with influencer Vitor di Castro adapts trend
GranPlus brought the ‘Mysterious Flavor’ experience within the ‘More Flavor, Please!’ campaign. Your pet asks for GranPlus’, offering pets a choice between R$20 and the brand’s products.
Signed by the Bold agency, the campaign adapted the ‘R$ 20 or mystery gift’ trend by addressing the brand’s audience, which is pets. The objective was to highlight the flavor of GranPlus and offer dogs and cats a choice between R$20 or the brand’s foods, which include launches of pâtés for dogs and cats and biscuits for dogs of all ages.
“We needed to highlight the irresistible flavor of GranPlus, and who better than the pets themselves to prove this? We decided to put them in the spotlight, showing how the product really touches pets’ senses and makes them an easy choice for any pet”, explains Duda Bom Queiroz, creative director at Bold. “The action precisely reflects this strategy combined with the high level of palatability of GranPlus, which offers a variety of flavors and textures to please the most demanding palates”, adds Denis Nakashima, head of marketing at BRF Pet.
To put the action into practice, influencer Vitor di Castro approached owners and their pets on the streets of São Paulo and challenged the animals by capturing their reactions when trying the flavor of GranPlus products.
The interactions were transformed into three videos, in reel format, released on the brand’s social networks in collaboration with the influencer. The action is part of a campaign that will run throughout the year, reinforcing the brand’s ‘Simply irresistible’ positioning.
