Filmed in South Africa, the campaign highlights the autonomy and minimalist look of the electric vehicle.
The duo of Brazilian directors Junglerepresented in the country by Untitled, signs the global launch campaign for the new Come on EV3, electric SUV from the Korean brand for the global market, including Brazil.
Created by the South Korean agency Innocean and produced by the German TP Film, the campaign was filmed in South Africa. With an urban proposal and autonomy to face long journeys (more than 600 kilometers in the WLTP cycle), the EV3 has a minimalist look and lots of technology boarded, attributes that gained prominence in the Brazilian duo’s film.
“Working on the Kia EV3 global campaign was fascinating. We seek to highlight sustainable mobility and innovative vehicle design in a visually impactful way. We filmed in South Africa to represent the 5 continents, covering almost 12 thousand km in 8 days. We used dynamic camera movements to integrate the narrative of this collective journey around the globe”, explains the Jungle duo.
Watch the film below:
Datasheet
Advertising Agency: innocean_worldwide_official
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: rwolff_
Creative Director: Chiara Maria Chessa
Creative Director: Lorenz Koch
Business Director: Mark Preston
Account Manager: Jungmoon Kang
Head of TV: fabbarz
Agency Producer: Juergen Joppen
Car Technician: Sascha Mehn
Director: jungledirectors
DOP: pierrekerchove
Production Company: tpfilmofficial
Executive Producer: michael.duttenhofer
Producer: florianvonderheydt
Production Assistant: baeuerle.lukas
Original Song
Artist: JOLT
Song-Title: To Be Free
Music Composition
Music Production: leland__co
Sound Studio: lofttonstudios
Sound Engineer: david.arnold.5283
Editing: cabinedit x TPF
Producer: cayleebanz , charlesdalton
Editor: ramidaguiar, nina_sacharow
Post-Production: katalyst.berlin
supported by spellworkpictures
Post Production Supervisor: Steffen Roethinger
1st AD: tonyadtex
Production Designer: ninondeklerk
Art Director: Grendon Pnematicatos
Styling: jojokatsaras
Casting by: Julia Tododrow via bloomcasting / discocasting
Service Production Company: groundglass_za
Executive Producer: @__meva
Producer: greer.hoeks
Production Manager: Chloe Zondagh
Location Manager: mikaeelrinquest
Technician
Local Car Care/ Transport: MAD Vaughan Brewis
U-Crane: eurogrip_rentals
VO-Artist Management: massivevoices_gmbh
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