Film created by the Africa Creative agency with the participation of Elba Ramalho and Psirico
Deline presented the launch of commemorative packaging for Deline São João in a film created by the Africa Creative agency.
The play stars Elba Ramalho and Márcio Victor (vocalist Psirico), who, together, invite the public to discover the new packaging. Under the slogan “Who loves, prefers” and jingle: Deline São João, the film shows a happy and engaging setting, packed with forró, with typical foods and Deline to accompany it.
“The São João festivities are extremely important for the northeast, they refer to regionalism, culture and the appreciation of local gastronomy. For this reason, it is also so important for Deline, which today, is increasingly present in everyday life of the Northeast, being the local sales leader. The new packaging is a way of paying homage to the culture and traditionalism of the region to which we also belong”, says Marina Secaf, executive marketing manager for the spreads category at BRF. The new packaging includes the brand’s entire portfolio, including 3 and 15 kg sizes, with a focus on food service.
“Deline is the most loved brand by people from the Northeast, who organize one of the biggest and best regional parties in the entire country, spreading a lot of tradition, culture and joy throughout the month of June. What we, at Africa Creative did, was to unite all these ingredients with two of the greatest artists in the region for a perfect recipe”, explains Rafael Carvalho, creative director at the agency Africa Creative.
Deline’s new film will be broadcast on TV during the month of June and on social media.
