Nubank launches campaign to highlight the app's 'N Possibilities'

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O Nubankthe largest digital banking platform outside of Asia, has launched a new marketing campaign created by the agency Wieden+Kennedy SP, with the ‘Nubank, N Possibilities’ concept. The campaign reinforces the bank’s commitment to making customers’ financial lives easier, giving them free time to enjoy leisure time.

“At Nubank, our mission has always been to simplify people’s financial lives. With this new campaign, we want to reinforce this message, showing that we are present in several important moments in our customers’ lives, offering products and solutions that reflect the simplicity and innovation of the brand. And what’s most special about this is that everything is done the “Nu way” that our customers already know and trust: transparent, simple and personalized. This communication reinforces the commitment we have to the user experience and shows how we are always seeking to evolve to meet your needs”, says Juliana Roschel, Marketing Director at Nubank.

In a creative and humorous way, Nubank shows how its products are applied in people’s lives. The campaign debuted on May 27th during Jornal Nacional, on Globo, and has a 360º strategy, including influencers and content developed for all the brand’s channels. The content highlights that, from loans to investments, Nubank has N Possibilities.

“The word that defines the way Nubank thinks about its products and services is inventiveness. A word that, let’s face it, doesn’t have much appeal for use in communication. But inside Nubank there was another term to talk about this inventiveness: Jeito Nu. In this campaign, we present this Naked Way to people. The reason why Nubank reinvents everything that involves your financial life and solves all the problems linked to it. Now, for life’s troubles, Nubank still has no solution. A humorous campaign that brings situations that every Brazilian will identify with”, highlights João Caetano Brasil, Group Creative Director at Wieden+Kennedy SP.

By presenting products and services such as Nu Limite Garantido, the famous Caixas and Payment Assistant, the brand wants to show how customers can use each tool on a daily basis in a single place: the app from Nubank. Furthermore, the campaign reinforces the transparency, simplicity and practicality of Nu’s products and services, so that people feel free to go about their daily lives, while Nubank manages everything else. Check out two of the campaign films below.