Created and produced by the Fama Media agency, the piece is part of the brand’s repositioning
Kobber Alimentos released the new manifesto film, reaffirming the institutional values and healthiness essence of the brand that produces granolas, cereal bars and cookies.
Created and produced by the Fama Media agency and directed by Daniel Lopes, the film is part of the brand’s repositioning. “Aligned with the brand’s repositioning strategy, the film is the opening of the factory doors for the consumer to enter and discover the production process in all its excellence and, above all, the people who work there with great care and dedication”, he explains. Faenna Bemi Barense, marketing and innovation coordinator at Kobber Alimentos.
Under the title “The choices that give flavor to life”, the piece has scenes between customers and employees, showing how the brand is present in people’s lives and, for the first time, shows details of how the products are made. The narration relates the people who are looking for a healthier diet and the care that the brand takes when preparing and delivering the products.
“The film is a message from inside the company to the outside. The production reinforces the union of employees and the reaffirmation of the brand’s values to deliver healthy and tasty products to the end consumer”, says Fábio Mazini, partner and executive director of Fama Media .
