Future Real Madrid player joins Maisa and Iza as the face of the leading beauty brand in Brazil.
A Nature, a leading beauty and personal care brand in Latin America, announced Endrick, a Brazilian national team player, as its newest ambassador. The partnership will focus on men’s perfumery and personal care lines. Recently, the brand also announced actress Maisa and singer Iza as ambassadors.
“I was very proud of the invitation. Natura’s story is incredible and no company represents the Brazilian essence as well as it does. It’s an honor and a responsibility too”, celebrates Endrick.
For Denise Coutinho, Director of Marketing and Communications at Natura Brasil, the choice of Endrick as ambassador reinforces Natura’s care for the athlete’s story and intensifies the brand’s presence in new territories, such as football.
“Endrick is the representation of one of the most traditional passions of the Brazilian people and of a generation extremely connected to new trends, which values self-care. We were looking forward to the announcement of this incredible partnership, which will allow us to expand our communication on and off the pitch,” he says.
Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career, celebrated the partnership.
“It is an invitation that we are very proud of and that carries enormous responsibility, as it is one of the most valuable brands in the country, and associated with very noble values”, commented the COO.
The future Real Madrid player will be a fundamental player in the company’s objective in 2024, which is to increase communication and interaction with the male public. Executive Fábio Wolff, founding partner of Wolff Sports, a sports marketing agency that manages the striker’s image and sponsorships, spoke about the partnership.
“Endrick becomes a male ambassador for one of the biggest and most valuable brands in Brazil. It is certainly spectacular news and can bring a new perspective to the market. Endrick’s strategic image plan was developed precisely for this purpose, to allow it to join major brands, such as Natura”, concludes Fábio Wolff.
*cape photo by Sam Robles
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