With the slogan “The Power to Inspire”, Bianca Andrade explains the brand’s new concepts
Bianca Andrade’s beauty brand, Boca Rosa presented its new visual identity. Produced by the house of Boca Rosa Company, the video, developed together with Studio Paisage Bureau, has the slogan “The Power of Inspiring”.
Bianca says that the brand, which was born through a partnership, is now in a different moment and has become independent, maintaining its original essence in its DNA.
Boca Rosa’s new color palette brings gray, balanced and solid, which comes from the mixture of black and white, representing the duality that embraces various personalities and lifestyles.
Contrasts also inspire the new typography. The main font takes up elements of the brand’s essence, now stronger, with rounded shapes and stripped-down nuances. The complementary font brings a classic look, but with a bold touch.
