Agency will be responsible for the company’s communication strategies, integrated communication and advertising campaigns in Brazil
BETC Havas announced the winning of the Vitru Educação account and will now be the agency responsible for the company’s communication strategies, integrated communication and advertising campaigns in Brazil.
“Taking on this account represents not only a challenge, but also a great achievement for our agency. We believe that only education can change our country and this is a great opportunity to join forces to provide quality and excellent work, using creativity to generate impact”, said Erh Ray, CEO of BETC Havas.
Currently, Vitru Educação has been in the higher education market for 35 years, has 10 thousand employees and operates in more than two thousand student centers distributed in more than a thousand cities across the country.
BETC Havas will aim to help the company surpass the one million student mark by 2024 and produce work that highlights Vitru Educação’s education and quality offerings.
“In recent years, Vitru Educação has demonstrated solid growth, consistently maintaining high levels of satisfaction and recommendation among students throughout Brazil. To further strengthen this trajectory and expand our presence in the market, Betc Havas will take the lead in our communication and media management strategy, with the clear objective of consolidating the position of our brands and universities. We aim to surpass the mark of 1 million students in 2024”, highlighted Leandro Claro, Vice President of Communication and Market at Vitru Educação.
