Among the trends by segment, the platform noted the growth of travel-related content, up 163% in the period; sports, with 286%, with outdoor activities, and food and drink, 106%
Following the old adage that in Brazil things only start working after Carnival, Tiktok has just presented a study on the platform’s content trends for 2022. With “What’s Next”, which starts from data compiled between October 2020 and October 2021, the ByteDance network seeks to contribute to the development of brand communication strategies.
Among the trends by segment, the platform noted the growth of travel-related content, up 163% in the period; sports, with 286%, with outdoor activities, and food and drink, 106%. Data that shows, according to TikTok, people’s desire for new experiences, whether involving knowledge, landscapes, new ways of traveling or recipes and dishes, which opens space for brands to create connections with these consumers who are starting to leave home. after a more restrictive period due to the pandemic.
The platform also predicts a further expansion of community marketing, represented by the hashtag #tiktokmademebuyit, which illustrates actions in which content producers present a particular product or make honest reviews. This trend should be driven by TikTok Shopping, which aims to facilitate business between businesses and consumers.
Another attribute of the platform, music should be on the rise and new products and solutions should be made available throughout the year. The company even presents some suggestions for brands that intend to use audio in their communications, such as the development of an exclusive sound brand, participation in important moments of artists, such as releases; and the adoption of voice technology, with the use of effects and resources.
newcomers
The platform also lists some tips for brands that are starting to use TikTok in their media mix. Among them, doing your homework to find the ideal breeders and test different breeder profiles; use the resources that the tool makes available, such as the ads manager and the business center; create a complete strategy with the creators, foreseeing actions on the brand’s channels and also on the influencers; and also integrate professionals into the communication strategy, which helps to develop more genuine content.
