Initiative is linked to the mall’s new moment of joining together with partners from the world of art, gastronomy, architecture and design
Lar Center announced a partnership with CasaCor 2024, an event that takes place between May 21st and July 28th, at Conjunto Nacional, in São Paulo and whose theme is “From Present, Now”.
The initiative is linked to the mall’s new moment of joining together with partners from the world of art, gastronomy, architecture and design, and providing experiences to visitors.
Inside the space, the brand sponsors the exhibition “Ecos Armoriais”, which brings together several artists and designers, as a tribute to the 50 years of the armorial movement, founded by playwright Ariano Suassuna.
With works by 25 Northeastern artists that highlight the diversity and vitality of the Sertão region, the exhibition’s curators, Pedro Ariel Santana and Rodrigo Ambrósio, selected the arts to create a current panorama of the Northeast, demonstrating plurality and cultural tradition.
“Since last year, we have been experiencing a cycle of important transformations at Lar Center and investing in attractions in order to decentralize art and position ourselves as a space that offers complete experiences to its customers. Therefore, we are excited about this beginning of partnership with CASACOR. The ‘Ecos Armoriais’ exhibition, where we celebrate the diversity and cultural richness of the Brazilian Northeast, is the starting point of a series of actions that, in the coming months, will be signed by the two brands”, stated Guilherme Marini, executive director of the Shopping Center North and Lar Center.
