Film created by the Leo Burnett agency, with support from MKT House, announces products inspired by the Wandinha series
Oreo has teamed up with Amazon MGM Studios Consumer Products and Interactive Licensing and Netflix in a collaboration with the Wandinha series. Personalized packaging and cookies were created with characters from the series, in a limited edition.
With the launch of the product, Oreo invites everyone to activate “Wandinha Mode” and launched a campaign showing how the character would eat the cookie. Created by the Leo Burnett agency, with support from MKT House, the film aims to bring the brand closer to young audiences and fans of the series.
“Wandinha was a smashing success. We created something fun and striking, a collaboration that could only happen between the number one cookie and an incredible series. We are going to take advantage of the production’s full potential to connect the brand with generation Z, showing how moments of fun can be part of the routine, whether with Oreo or watching the series Wandinha”, explains Felipe Pedrolli, cookie marketing director at Mondelēz Brasil.
The campaign will feature broadcasts on open TV and the participation of well-known personalities, as well as actions with influencers on social media.
The characters will be present on the packaging and design of the cookies. Wandinha will be featured in the vanilla flavor, Wandinha’s best friend, Enid, in the strawberry-flavored Oreo and Mãozinha, in the chocolate flavor. There will also be cookies with the coat of arms of the Nunca Mais school, where the series takes place.
In addition, the brand prepared a promotion for those who purchase “Modo Wandinha” products. The prize is a trip to New York with tours of the city’s most sinister places. Customers will also compete for instant prizes of up to R$700 in credits to their Picpay digital wallet or a personalized virtual assistant with accessories.
