O Boticário, Nike, Growth Suplementos, Coca-Cola and Samsung lead the creators’ preferences.
BrandLovrs, a leading Creator Marketing platform that uses technology to unite content creators and brands, highlights in an unprecedented study which brands creators dream of working on advertising campaigns. The boticario, NikeGrowth Suplementos, Coca Cola e Samsung are among the companies most cited by those who create content. The study was carried out based on a survey of more than 150 thousand creators registered on the platform.
Check out the ranking divided by categories below:
Top 10 Beauty
1st The Apothecary
2º L’Oreal
3º Sephora
4º MAC
5º Creamy
6º Nature
7º Salon Line
8th Bruna Tavares
9th Eudora
10º Wella
Top 10 Fashion
1º Nike
2nd Adidas
3º Renner
4º Live!
5º Shein
6º C&A
7th Zara
8th Creek
9th Arezzo
10º Melissa
Top 10 Health & Fitness
1st Growth Supplements
2º Dux
3º Max Titanium
4º Bold
5th Medical Integral
6º Gummy
7º Dr. Peanut
8º Probiotics
9º + Us
10º Caffeine Army
Top 10 Food & Drinks
1st Coca-Cola
2º Nestlé
3º McDonald’s
4º Heineken
5º Burger King
6th Cocoa Show
7th Lacta
8th Sadia
9º Lindt
10º In the evening
Top 10 Electronics
1º Samsung
2º Apple
3º Electrolux
4th Polishop
5th Brastemp
6º Asus
7th KaBom!
8th Polar
9º Sony
10º LG
“Our survey shows that there is still a lot of opportunity for brands and creators to leverage their results and technology plays a fundamental role in making collaboration between advertisers and nano and micro creators, those who have up to 10 and 100 thousand followers, respectively, scalable. We are disrupting the market by working without intermediaries in the creators’ hiring chain, ensuring that the marketing budget is fully invested in direct impact media, eliminating unnecessary costs and increasing investment efficiency”, explains Rapha Avellar, CEO and co-founder by BrandLovrs.
There are currently 13 million content creators in Brazil, 99% of whom are nanos (up to
10 thousand followers) and micro (up to 100 thousand). With the world of big influencers and celebrities limited and saturated, the BrandLovrs panorama highlights the relevance of diversifying campaigns with niches that have been little explored until now.
According to the study, more than 95% of brands intend to increase or maintain their investments in Creator Marketing. However, around 50% of them face significant challenges when working with content creators. The data shows that the biggest difficulty, faced by 75% of companies, is hiring the right creators, who genuinely align with the brand’s values and aesthetics. Next, 38% of brands point to content quality as a concern. Measuring return on investment (ROI) is also a point of attention for 29% of companies, signaling the need for more precise tools and metrics. Other challenges include managing relationships with creators and legal and financial bureaucracy, mentioned by 15% and 13% of brands, respectively.
“We have been working to build this proprietary community, where brands have direct access and control over the data of the creators who carry out their campaigns. The integrated management and consolidated analysis of campaigns optimizes time and increases operational efficiency, while the automation of payments and contracts reduces bureaucracy in the financial and legal management of campaigns”, concludes Avellar.
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