Developed by Africa Creative, “Ketchup & Mayonnaise. It has to be Heinz” features film, social media and 3D content
Heinz highlighted two important brand products in the “Ketchup & Mayonnaise. It has to be Heinz” campaign, reinforcing the quality of the main items in the portfolio.
“Heinz mayonnaise and ketchup are recognized for the quality and flavors delivered. This campaign reflects our ongoing commitment to providing unparalleled quality and flavor to our consumers”, says Luana Sá, head of communications, media and martech at Kraft Heinz Brasil.
The piece, developed by Africa Creative, stars Heinz ketchup and mayonnaise, reinforcing the flavor of the duo, mainly with potatoes and hamburgers.
“Heinz is the most iconic ketchup in the world and Brazilians’ favorite mayonnaise. To highlight this, we created a film that is, above all, a pleasure to watch. With the best products and ingredients, there is no doubt: it has to be Heinz” , says Rodrigo Barbosa, executive creative director at Africa Creative.
In addition to the film, the campaign includes actions on social networks with influencers and content in 3D format.
