Branding and design consultancy was responsible for the strategy, identity and language of the new brand
Gad’ developed the brand and positioning of HR Tech bRHain, a startup that aims to deliver a complete tool for HR, simplifying processes carried out by professionals in the area.
The branding and design consultant was responsible for the strategy, identity and language of the new brand, which carries the Simplify to Empower positioning.
“Through the integration of activities and tools in a single platform, the simplification proposed by bRHain helps to empower people, HR and the company”, said Luciano Deos, founder and CEO of Gad’.
bRHain works by simplifying the journey for the HR manager and aims to actively contribute to the well-being and engagement of talent.
“The idea is to help organizations in the integration of information between different areas, in addition to avoiding bureaucratization, delivering a facilitating solution with all the tools that HR consumes. Our mission is to offer the market a software for benefits management and a learning environment in a complete journey, from on to offboarding, always focusing on the well-being and engagement of employees”, said Fabrizio Ribeiro, CEO of bRHain.
