Agency will be led by Raphael Elan and will have a diverse range of services
Podean, an award-winning marketing agency focused on the marketplace, was launched in Brazil. The announcement comes after the agency gained a strong presence in Mexico, where it was recommended by clients such as Hasbro, Danone, Under Armour, AB Inbev and Hugo Boss.
“From the beginning, we created Podean with the aim of having the largest global presence among agencies specializing in marketplaces. We can offer the best technologies, teams and global solutions to clients in Brazil, while also helping clients in the US, Europe , Australia and the Middle East to expand into this lucrative market,” says Mark Power, CEO and founder of Podean.
The São Paulo office will be led by Raphael Elan, former account leader at Macarta. The executive has been involved in the media market in Brazil since 2016 and advocates a full-funnel strategy, with the aim of ensuring the long-term growth of marketplaces and highlights the importance of data. Raphael has worked for Amazon, Mercado Livre, Shopee, Via Varejo, Magazine Luiza and Carrefour.
“I’m really excited to join Podean and leverage their global knowledge, expertise and best practices to benefit customers in Brazil. The fact that Podean received Amazon’s top global agency partner award is a testament to their formula victory and the exceptional results obtained for clients”, says Raphael.
Podean will offer customers a diverse range of services, including everything from profitability optimization to retail operations, catalog management, content and creation, customer service, data analysis, strategy and media management.
(Credit: Photo by John Schnobrich on Unsplash)
