Strategy includes launches, exclusive partnerships, activations and promotions
Nespresso presented the “Unforgettable Recipes” campaign with the aim of transforming the coffee moment into a unique sensorial journey, encouraging consumers to explore creativity and go beyond the conventional.
“Unforgettable Recipes is not just about recipes, it’s about experiences. We encourage our customers and partners to venture into a world of infinite possibilities, where coffee becomes the basis for creating unforgettable memories”, explains Monica Lopes, marketing director from Nespresso Brazil.
With a 360º strategy, the brand will promote launches, exclusive partnerships, activations and promotions on Nespresso channels, encouraging consumers to take a break from their routine and create special moments with coffee.
The action will also present new machines and accessories, reinforcing the brand’s authority and expertise in the segment. “Through Limited Editions and the permanent Barista Creations line for the Vertuo Line and Original Line systems, we will demonstrate our ability to create special memories through unique experiences, including reinforcing our website specialized in recipes”, explains the executive.
