Every year, fanatics of UEFA Champions League in Brazil face an obstacle. Due to the time difference, matches take place in the afternoon, in other words, during working hours. Therefore, the Heinekenofficial sponsor of the European tournament for the 18th consecutive year, has just launched an unexpected solution for the next season of games, which returns in July this year: a fire drill that takes place on the days of the UEFA Champions League, taking fans from the office to bars, where they can watch the games.
Created by the Le Pub Brasil agency, the ‘Fire Training’ action is being promoted with a film, produced by Tropical Filmes and directed by Rog, in which fans are surprised by a fire simulation at work and evacuated directly to a Heineken bar. Check out the film.
Lucas Pires, marketing manager at Heineken in Brazil, explains the brand’s main objective.
“Our campaign seeks to embrace the most passionate fans, highlighting Heineken’s commitment to football fanatics and the crazy things they do to follow the games, celebrating the passion and dedication of Champions League fans,” said Pires.
What if Heineken ‘Fire Training’ was possible in your company? Have you ever imagined asking your boss for this? Follow the news on official site.
DATASHEET
HEINEKEN BRAZIL
Marketing: Cecília Bottai, Beatrice Jordão, Eduardo Picarelli, Lucas Pires, Thais Queiroz.
Media: Williane Vieira, Fernanda Saboya, Luiza Agostini.
Brand PR: Adriana Cristina Teixeira, Camille Nunes, Pedro Duarte.
Le Pub Brazil
GLOBAL CEO: Bruno Bertelli
GLOBAL CCO: Cristiana Boccassini and Mihnea Gheorghiu
CCO & Partner: Felipe Cury
CSO & Partner: Aldo Pini
Executive Creative Director: Greg Kickow and Alex Adati
Creative Director: Leone Damião and Yan Prado
Copywriter: João Eustachio, Victor Sotero and Filippe Pacheco
Art Director: Gabriel Santos and Mauro Elton
Creative Production Manager: Bruna Marchi
Senior Creative Producer: Beatriz Takahashi
Head of Business: Joanna Alencar
Project Leader: Denise Frasseto
Account Manager: Marina Roge
Account Assistant: Rayani Tobias
Project Assistant: Marcelo Araújo
Content Director: Dayana Teixeira
Community Manager: Karina Silva
Head of Strategy: Silvia Paes
Strategy Director: Marília Duran
Strategy Manager: Mansur Atique
Media Director: Priscilla Leite
Media Manager: Jussara Bezerra
Media Supervisor: Gabriela Pereira and Fernando Brito
Media Coordinator: Carla Tassi
Media Assistant: Beatriz Vecino
Image Production Company: Tropical
Film Director: Rog Souza
Creative Research: Nathalia Schultz
Executive Producer: Gabriel Dagostini
Client Services: Felipe Rangel and Paula Soares
Production Coordination: Marina Stacciarini and Alex Missaka
1st Assistant Director: Mayara Saldanha
2nd Assistant Director: Daniella Aburad
Director of Photography: Kairo Lenz
Art Director: Otávio Françoso
Art Assistant: Rodrigo Baraldini
Art Producer: Matheus Carvalho
Props Production: Camila de Camargo
Costume Production: Eliza Matta
Makeup: Baby Marques
Production Director: Tadeu Piantino
Production Manager: Maria Rita Silva
Production Assistant: Stefani Marques
Location Manager: Fabiano Ramos
Product Producer: Miranda Gibin
Casting Producer: Manu Menezes
Post-production Coordinator: Andre Serra
Finishers: Murillo Moura and Uriel Arakilian
Finisher Assistant: Giovanna Sayuri
Post-production Company: Troop
Post Editor: Tiago Gil and Theo Casadei
Color Grading: Felipe Tolotti
Audio Producer: DaHouse
Audio Musical Direction: Silvinho Erné and Lucas Mayer
Music Production: Silvinho Erné and Lucas Mayer
Mixing: Lucas Mayer Sound Design: Silvinho Erné
Sound design: Silvinho Erné, Lucas Mayer and Bernardo Massot
Client Services: Andrea Oliveira
Production Coordination: Andrea Oliveira and Carol Masseti
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