Content is part of the company’s even larger media strategy, coordinated by BETC Havas
The new campaign Luftal teamed up with Porta dos Fundos to launch a campaign that aims to demystify gas relief
With a script created by the channel, the play has two videos starring actors Rafael Saraiva and Macla Tenório. In the first, Rafael presents the “Discreet Fart Tutorial”, with unusual and impractical tips to disguise the smell and noise of gases, while in the second, actress Macla Tenório joins him to illustrate an embarrassing situation at work.
“Talking about gases is a taboo for Brazilians and, therefore, we want to approach the subject in a didactic and humorous way. We are extremely pleased with the partnership with Porta dos Fundos, we believe that our mission of informing the public about benefits of using antiflatulents are being fulfilled”, explained Ana Giulia Pinheiro, Luftal Manager.
The content is part of the company’s even larger media strategy, coordinated by BETC Havas. On social media, Luftal also amplified the theme in partnerships with influencers and celebrities such as Viih Tube and Shantal Verdelho, brought by BR Media.
Furthermore, through a partnership with MField, the brand brought names such as Tatá Werneck, Dani Calabresa, Rafaella Tuma and Emerson Espíndola to the campaign.
“Our challenge was to transform the subject into something fun, but providing useful information on how to deal with these everyday situations in a discreet way. I believe that the best and most engaging story is one that connects with the users’ routine, showing that no experience is individual”, added Camila Porto, Service and Relationship Director at MField.
