Campaign includes films for social media, live shop and participation in the program “What story is this, Porchat?”.
Those who love are always looking for a different way to declare themselves. On Valentine’s Day, impressing is not an easy task, but the Renner It will make this moment lighter and full of style. Attentive to the desire of lovers to surprise their partners, the brand launches the #QuemAmaImpressa campaign so that everyone can find the right statement and the gift that makes the perfect match with their love. Gift suggestions for the date are available online and in the retailer’s stores in Brazil.
Check out the campaign below:
Focusing on digital, the actions include four films for social media, partnerships with creators, a live shop and a special action in the program “What story is this, Porchat?”. Wearing Renner looks, influencer Eliezer and presenter Fábio Porchat will tell their stories of curious dates and attempts to impress that didn’t work out so well. The idea is to show, in a relaxed way, that even with the hassle of preparing the perfect statement, what counts is the intention. The program will air on June 11th at 9:45 pm, on GNT and Globoplay, and on June 12th, at 11:45 pm, on TV Globo.
“There are many styles of love and different ways of showing this feeling. But the search for surprising others can often be stressful. Renner, as an ally of customers, will help in the mission of finding their way to impress this Valentine’s Day, whether with a special statement or that gift that delights”, says the Marketing Director of the Lojas Renner Ecosystem, Renata Altenfelder .
Throughout the campaign, Renner will encourage its social media audience to comment on declarations of love, those that were successful and those that were not so successful, always with lightness and a hint of humor. In other content sections, the retailer will explore the meanings behind each gift. A perfume can say “I love smelling you”; pajamas can mean “I want to sleep next to you every day”; a new look, “I love your style”.
The retailer also activated its fixed squad of content creators and other special names that will expand this conversation with the public about what to do and what not to do to show all your love. Creators such as Shantal and Mateus Verdelho will participate in the brand’s activations.
Captured during shooting, four films broadcast on social media explore the diversity of Renner’s mix for Valentine’s Day. Each 15-second film features a mood different inspired by the product categories, showing that the brand is the perfect shopping destination to surprise lovers of all styles.
To give that little extra help in choosing the ideal gift, Renner prepared two special moments. From June 2nd to 5th, the Style Marathon takes place, a series of lives on Instagram with affiliates of the Favoritos Renner program who will provide tips on stylish fashion and beauty gifts. Already the Live Shop Valentine’s Day, presented by Mirella Qualha (@iamirella) and Davi Cria (@ddavicria) took place on June 4th at 8pm, on the brand’s website, app and Instagram.
Those who purchase a gift in physical stores will find exclusive activations in the Beauty area, such as personalization of perfume bottles and special gifts. Through omnichannel, Renner reinforces its proximity to the public in every way, with a personalized, practical and charming shopping experience in physical stores, on the website and in the app.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
