New architecture and decoration, as well as a new menu, mark the restaurant’s 27 years in the country.
In 1997, or Outback arrived in Brazilian territory with its first unit located in Barra da Tijuca, in Rio de Janeiro. The restaurant, affectionately nicknamed “Casinha” by the Rio public, largely due to its architecture inspired by Australian ranches, has become a symbol of the region and of the brand that celebrates 27 years in Brazil in 2024. To celebrate this milestone, the unit was completely transformed and reopened its doors on May 30th with a new Outback concept that aims to surprise and delight customers even more with an innovative and sustainable architectural design, combined with an exclusive menu and other service innovations, all to offer an experience unique and memorable to the local public.
“Outback has been in Brazil for 27 years and, since then, we have been the casual dining brand that has brought many innovations and delighted many Brazilian customers. The time has come to take the next step in our innovative and enchanting DNA, where we will continue to provide our customers with a break from their routine, enchantment and escapism”, comments Raquel Paternesi, Marketing Director at Bloomin’ Brands, the group that owns the Outback brand. in Brazil.
A new concept
The restaurant already shows its new features on the façade, which was inspired by the restaurant’s characteristic green roof, which now has a more technological and futuristic look. Upon entering, customers will come across a new bar, with decor inspired by a true journey through Australia, providing a truly adventurous and different atmosphere.
The interior decoration now also includes Bloomin’ Onion-shaped lamps, inspired by the Waratah, the Australian desert flower, and elements such as benches with jeep roof racks and the original Little House logo upstairs, referring to the history of the place. Furthermore, playful elements such as a kangaroo built with building blocks and which has more than 79 thousand pieces, as well as a super kids area with toys inspired by Australian fauna and flora, make the space even more welcoming for families.
Another highlight of Casinha is Outback’s attentive look at sustainability, using plastic wood in several parts of the restaurant. The architects chose to use CLT (Cross Laminated Timber) wooden structures for pillars and beams, reducing the carbon footprint and generating less waste. Furthermore, wood from reforestation was used for the bar top.
“The new Outback Casinha is a way to pay homage to our Australian roots and our connection with Brazil, but presenting a new way to delight consumers. This transformation is also one of the ways to express gratitude for the support and affection received by Brazilians throughout our 27 years in the country”, adds Raquel Paternesi.
New menu and even a Rio touch
One of Casinha’s biggest new features is its exclusive menu, with items that carry the DNA of the wonderful city added to the Bold Flavor characteristic of the Australian-themed brand. Inspired by the city of Rio de Janeiro, the new products can only be found at this unit and range from appetizers to drinks made with new partnerships.
For appetizers, Outback presents Cidade Maravilhosa, for R$99.99, a Rio version of the classic Big Five Boomerang and a combination of flavors that represent Rio de Janeiro well. The novelty features a reinterpretation of the classic Osvaldo Aranha in cupcake format, with a touch of Barbecue Ranch and crouton farofa, potato chips, cod fritters and exclusive Outback feijoada fritters, prepared with ribs and finished with crispy cabbage and bacon, as well as crispy cassava starch accompanied by Barbecue Ranch tartare sauce.
The house’s steak category also gains new stars such as the Strip Steak, for R$ 99.90, steak dechorizo, a cut removed from the center of the striploin, weighing approximately 500g, cooked on the grill and served with seasonal vegetables also prepared on the grill and with Outback’s secret sauces. The customer can also choose two side dishes, transforming the dish into a perfect option for sharing.
Still in the meat category, Outback Casinha presents the Homestead Steak, priced at R$ 79.90, a cut rich in flavor known as cowboy steak, prepared on the grill and with a touch of Bold Flavor. The dish has an individual version with approximately 200g and a side dish of the customer’s choice, and a version to share with approximately 400g in total and two side dishes to complement.
And he talked about Brazil, he talked about barbecue with picanha. Therefore, Outback Casinha will offer the public a perfect option to share with Brazilians’ favorite cut of meat. Picanha, for R$ 259.90, has two picanha steaks, extremely tender, weighing approximately 300g each, prepared on the grill with coarse salt. Served with grilled seasonal vegetables with house seasoning, Chimichurri sauce on the side and Maldon salt with a touch of house seasoning. The customer can choose up to two side dishes for the dish.
And for rib lovers, the brand launches The Royal Prime Rib, costing R$249.90, a prime cut of rib weighing approximately 800g, perfectly seasoned and prepared on the grill, finished with caramelized butter and served with Maldon salt and Outback seasoning. . The dish also consists of grilled seasonal vegetables and two other side dishes. Following the various new features in the meat section of the unit’s menu, the brand launches the Outback Rack, for R$ 179.90, a rack of lamb with approximately 425g of a striking flavor, served with a wine-based sauce, fine herbs and vegetables grilled seasonal dishes, perfectly prepared with a mix of secret house seasonings and two side dishes.
And for chocolate and dessert lovers, Outback Casinha presents the Big Bold Kit Kat, costing R$44.90, two large bars with a crunchy shell and prepared with KitKat paste, with the house’s traditional chocolate syrup and pieces of KitKat fingers. The giant KitKat is made exclusively for Outback Casinha customers.
For those who love drinks, the Blonde Honey, priced at R$ 37.90, is a drink made with Johnnie Walker Blonde, prepared with an Outback lemonade base, honey syrup and Tahiti lemon and lemon juice. Already in partnership with Mike’s, the restaurant presents Mike’s Ice Sunny Tap (R$ 19.90), a combination of Ice with Vodka and lemon juice on tap, straight from the beer tap and served in the house’s iconic frozen mug , finished with foam from two lemons (Tahiti and Sicilian) and lemon zest to give that special touch.
And you can’t talk about Rio de Janeiro without remembering the striking flavor of mate. Therefore, in partnership with Matte Leão, fans of the most popular tea in the wonderful city will be able to enjoy ‘Cheers, Mate!’, for R$ 49.90, a drink that brings the perfect fusion of Matte Leão with Bacardi rum, syrup of ginger and a citrus touch of Tahiti lemon. The combination is served in a special shaker and serves up to three people.
Still in the drinks category, the drinks menu has an option in partnership with the classic Aperol with the Orange Summer Party (R$ 41.90), an Aperol Spritz slushie with a touch of cranberry syrup and tangerine pulp. And for fans of non-alcoholic drinks, ‘Berries No Booze’, which costs R$19.90, is the ideal option. The special drink has a creamy and cold texture, a non-alcoholic slushie prepared with strawberries and blackberries, with that special touch of ginger syrup, cranberry juice and citrus syrup.
“Casinha arrives to offer a new consumer experience in Outback, and we are very happy to be able to do this as a form of homage to Rio de Janeiro, the birthplace of Outback in Brazil. We are sure that customers will be surprised by the new features we are bringing,” adds Raquel.
To learn more about Outback Casinha, visit the site or the Instagram from Outback Brazil.
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