A Milk kiss, a gelateria of Italian origin that was founded in São Paulo in 2011, brings yet another innovation to its product portfolio. This time, the launch is ‘Bombom di Gelato’, which combines two national passions: gelato and chocolates in a shareable format full of flavor. The new product is now available in its own stores, exclusive app and main retailers in the country.
“We always seek to bring innovation in both flavors and formats to our consumers, first we took our most iconic flavors to jars with the Bacio Casa line for retail, then it was time to transform our most requested flavors into popsicles and now we bring this new feature which are the Bonbons di Gelato, which will certainly move the market and win over our consumers”, says Edoardo Tonnoli, founding partner and CEO of Bacio di Latte.
There are four flavor options: Pistacchio (made with pistacchio gelato and crunchy white chocolate topping with pistachios), Bacio di Latte (which has Bacio di Latte gelato with Belgian chocolate topping), Cioccolato Belga (Belgian chocolate gelato topped with Belgian chocolate) and Raspberry al Cioccolato (raspberry gelato topped with Belgian chocolate and raspberry).
“The idea for this new product arose associated with the pleasure of sharing good moments, whether among friends, lovers or family, something practical that can be consumed anywhere. But, without leaving aside the already known quality of our gelatos. The unique flavor of gelatos and the practicality of the chocolate format are the perfect marriage to make shared moments even more special and delicious”, explains the CEO of Bacio di Latte.
According to Fábio Medeiros, Marketing Director at Bacio di Latte, Bombom di Gelato hits the shelves with a social-first campaign, with the motto: ‘share the irresistible’, which will be divided into three phases.
“In phase one, the focus is on organic influencer marketing activations associated with the User Generated Content strategy, in order to encourage ordinary people to also share their Bacio moment. For the kick-off we will also have some brand ambassadors producing content on social media. In phases two and three, the idea is to expand offline, with experimentation initiatives and participation in events”, concludes the executive.
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