Portal will increase the offer of modalities, real-time coverage of volleyball, as well as updates for event coverage
ge, Globo’s sports portal, announced some new features on the eve of the Paris Olympic Games, which will start on July 26th, such as the expansion of the content offer to other sports.
Among the launches is real-time coverage (TR) dedicated to women’s and men’s volleyball competitions and the feature is expected to be expanded to other sports throughout the year.
The function will feature a new design, an updated play-by-play scoreboard, as well as athlete scout data, match statistics and an animated court that recreates the main plays.
“Our goal is to strengthen always-on delivery, being present before, during and after all disputes, providing an experience that values credibility, digital experience and the guarantee of fun in various formats to provide the fan with what they can have better to make your fans happy. At the Olympics, ge consolidates its multi-sport position and multi-format content, delivering a richer and more diverse offer with a 360-degree view of the world of sport”, explained Carina Guedes, Head of Product at ge.
In addition to the improvement, ge also prepared a series of updates for the Paris Olympic Games. With an ever-increasing portfolio of video content and multiplatform distribution, the portal will invest in curation to diversify audience profiles, according to consumer desires, and will feature expert analysis of the 48 competition modalities.
The medal table will gain an additional video function, enabling the moment of each achievement to be watched in a practical and dynamic way.
Another differentiator of multiplatform operations will be the expansion in customization, which will offer more fluid navigation and aligned with users’ desires through information filters. Soon, the tool will be updated with the option to prefer athletes and other topics.
“This care in providing quality and personalized information consolidates us as the most complete sports portal in Brazil. According to data from Comscore, ge is the leader in unique users, pageviews and visits in the Sports category, which proves our relevance in the market. Not to mention that the journey offered has the advantage of making available and connecting the audience on digital with the best of the Globo product ecosystem, which is a reference in the segment”, concluded Carina.
