Platform prepares different initiatives for the festival
FilmBrazil, Apro’s internationalization platform in partnership with ApexBrasil, returns to the Cannes Lions festival with a new phase of the “Made in Brazil” concept, aimed at consolidating business.
“In 2023, our production companies together exported more than USD 50 million in projects, an increase of 50% compared to 2022. Isolated from other events, FilmBrazil’s resumption at Cannes Lions last year managed to contribute to generating USD 9.2 million in business for our associated producers, which corresponds to 18% of the total exported in 2023”, says Marianna Souza, president of Apro and executive manager of FilmBrazil.
More than 28 production companies are attending this year’s edition of Cannes Lions with the support of FilmBrazil, as the platform aims to promote Brazilian production to the international community.
Furthermore, this edition will feature “Espaço do Brasil”, in partnership with ApexBrasil, Globo and the Creative SP Program, an initiative of the Secretariat of Culture, Economy and Creative Industry, and InvestSP, an Investment Promotion Agency linked to State Department of Economic Development. The location will serve as a support point for the Brazilian delegation and for the creation of a Brazilian atmosphere in Cannes for the international public, with special Brazilian coffees and cheese bread.
“Made in Brazil”, created by Ampfy, features an unfolding of last year’s creative work and features digital pieces and activations throughout the festival. On June 20th, a Brazilian happy hour will take place on the Terrace of the Palais des Festivals. In partnership with BR Media Group and Spcine, the action will take singer and songwriter Liniker, the first transgender artist to win the Latin Grammy and occupy a Chair at the Brazilian Academy of Culture, for an exclusive show in Cannes.
“Our mission during Cannes Lions is to promote Brazil’s creativity and diversity to the world, attracting foreign investment and generating income for the Brazilian creative economy, and there is nothing more representative and “Made in Brazil” than being able to take an artist black, trans Brazilian, with great international recognition, for the festival. Liniker and its work reinforce what we believe our country has to offer: Creativity, diversity, efficiency and professionalism above all”, concludes Marianna.
