Brazil already has finalists in the three shortlists announced on June 4th
The 71st edition of the Cannes Lions International Festival of Creativity, held in France between June 17 and 21, 2024, promises to generate more than 150 hours of content produced by around 500 speakers. In 2023, there were 400 speakers, who analyzed the potential of creativity and business boosted by artificial intelligence (AI), in addition to habits transformed by social outcry.
Climate and sustainability remain. But themes intrinsic to the sector, dealing with creativity from different angles, anchor the agenda distributed among the auditoriums of the Palais des Festivals. A star of the latest international events, artificial intelligence appears in a more discreet way, as well as the presence of speakers from the luxury area, a new category – Luxury and Lifestyle Lions – presented in October 2023, during an event held in the capital of São Paulo by the newspaper O Estado de S.Paulo, official representative of Cannes Lions in Brazil. The Mobile Lions area was extinguished.
In total, there are 30 categories, with cases registered between January 18th and April 11th. Brazil already has nine finalists in the three shortlists announced on June 4th. He classified four of a list of 20 pieces in Dan Wieden Titanium Lions, with AlmapBBDO, Soko and VML, in addition to Tulom São Paulo, who signs PR for an action created by Service Plan, from Munich (Germany). In Glass, The Lions for Change, Soko and AlmapBBDO compete with two works each, from 17 finalists. AlmapBBDO is the only one with a chance at Lion in Innovation, which listed 23 campaigns.
In 2023, Brazil competed with 2,037 pieces, an increase of 5.5% compared to the 1,930 projects submitted in the previous year. He returned home with 92 Lions – one Titanium, two Grand Prix, 11 Gold, 28 Silver and 50 Bronze –, the best performance in recent years. The performance highlighted the growing presence of Brazilian professionals in projects awarded worldwide awards, but credited to foreign agencies. Jamute, Hogarth, Ritmika and Vox Haus are part of this package.
The Youth, Canja Audio Culture and Colossal from Paraná, for example, signed the production and post-production of ‘Scrolling therapy’, a campaign created for Eurofarma, which won the Pharma Grand Prix and Silver in Social & Influencer Lions. But the prizes were awarded to Dentsu Creative Chicago and New York (USA) and Buenos Aires (Argentina).
Brazil remained the third country with the most registrations at the festival, behind the United States (7,303) and the United Kingdom (2,201). In last year’s global result, there were 26,992 pieces from 86 countries, growth of 6% compared to 2022, when the event totaled 25,464 campaigns from 87 nationalities.
Read the full article in the June 10 edition of propmark