Guilla Yby will be responsible for internal communications, social media management and entertainment and advertising projects
Pródigo Filmes announced the arrival of Guilla Yby as brand creative director.
At the production company, the executive will take care of internal communications, managing social networks and developing audiovisual projects in the areas of entertainment and advertising through Lab.
“With the Lab, new technologies, strategy and communication complement each other. We will focus on extending content to brands that are interested in developing new narratives”, said Guilla.
Having worked for agencies such as AKQA and Dentsu and producers such as Landia and Damn Good Advice, she has worked on projects for brands such as Google, Johnnie Walker, Havaianas, as well as music festivals and international artistic residencies.
