With a piece developed by Media.Monks, the song “Dá um Pop” reinforces the pillars of originality and authenticity
Pringles and singer Xand Avião teamed up to release a song that celebrates the São João season. The action is connected with the brand’s commercial expansion strategy in the northeast.
With a campaign developed by Media.Monks, the song “Dá um Pop” reinforces the pillars of originality and authenticity. The communication’s main message is to show that awakening one’s original side is one of the lightest and most interesting ways of living life.
“Generating genuine connections with different communities has always been one of Pringles’ great differentiators. We believe that starting this approach with consumers in the Northeast through the São João festivities, known for their originality and authenticity, is something that only Pringles could do”, said Ângela Pozenato Viana, senior marketing manager at Kellanova.
The brand’s initiatives during the São João festivities also include actions in OOH media with a QR code to access music. In addition, there will be branded mission collaboration on TikTok, a squad of brand influencers who will follow and share the best moments of the festivities.
