Rakuten Advertising, a leading global performance marketing network, continues to drive significant sales for major brands such as Drogasil, Droga Raia, Sephora and Decolar. With full-funnel solutions and capabilities that combine media, data and affiliate strategies, the company has helped its partners reach more than 1.2 billion consumers, generating more than 200 million orders and 4.3 billion clicks in the last 25 years. years.
“We connect brands, partners and people driving business growth through advertising. Our solutions offer tools that impact advertisers’ target audiences, in transparent processes and with the expertise from a company with more than two decades in the market”, says Salomão Araújo, Commercial VP at Rakuten Advertising in Brazil.
The company offers a unique integrated network, where affiliates, including influencers and media outlets, have access to links with technology tracking. This technology records the entire traffic process, from the first click to conversion, allowing affiliates to earn commissions for sales made. Advertisers, especially large retailers, benefit from the increase and diversification of revenue.
Among the solutions offered by Rakuten Advertising are Audience Engine, which allows personalization and audience segmentation for affiliates; Card-linked Offers (CLO), which help improve customer retention and win back consumers; and industry-leading services and expert support to help you understand and overcome changes in Google Analytics 4.
“Our strategies are tested and proven. We deliver credibility to affiliates and help advertising brands grow their businesses through our cutting-edge technology. Our radar is always attentive to media opportunities and trends”, explains Araújo.
With a strong presence in beauty and retail e-commerce, the company is focused on expanding its portfolio between fintechs and travel companies in the Brazilian market. She is recognized for her leadership in the area of performance marketing, having won the MThink 2023 award for the 12th consecutive year and won the Global Performance Marketing Awards in the LATAM category.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
