Installation is located in the Nubank building, in São Paulo, and will be available until July 12th
Nubank and Max, Warner Bros.’ streaming platform. Discovery, created a 15-meter replica of Syrax, Rhaenyra Targaryen’s dragon, from the universe of the series A Casa do Dragão, on top of the Nubank building, on Avenida Rebouças, in the capital of São Paulo.
The action is part of the premiere celebrations for the second season of the series, which will be released on June 16, at 10 pm, on Max and HBO. Produced by artist Fabio Alexandre, the dragon is the first creature of its kind in Latin America and will be available in the Nubank building until July 12th.
“We are very happy to bring the magic and grandeur of the Game of Thrones and House of the Dragon universe to the heart of São Paulo, through this action, which reinforces our entry as a brand in the pop culture territory. Bring the dragon to the top of Nu is not just a celebration for fans of the series, but a representation of our partnership with Max”, says Juliana Roschel, marketing director at Nubank.
The initiative represents the conflicts and tensions between the Black Council and the Green Council during the second season of the series. In the dynamic, Nubank chose the side of the Black Council, represented by the image of Syrax, Rhaenyra’s dragon. Within the concept, the campaign proposes that the public “Choose Your Side” in the battle. Flags representing each side are appearing in cities across different countries through CGI animations. The Greens invaded the Sugarloaf Mountain in Rio de Janeiro with their flags. The project will continue in countries such as Mexico, Argentina, Chile and Colombia.
In addition to the action with the dragon, Nubank presents Sir Nunoryus, the master of finance, in two episodes that will be released on the company’s official networks.
