Initiative will allow platform partners to build brand experiences
Spotify announced the launch of Creative Lab, an in-house creative agency, which will allow platform partners to build brand experiences.
Some brands such as Rockstar Energy Drink and Aperol have already started working with the agency.
“At Spotify, we’re always looking for ways to strengthen creative output and foster deeper connections between consumers and brands. Creative Lab allows us to go a level deeper, working even more closely with advertisers to create unique creative experiences that build connections more meaningful with consumers,” said Kay Hsu, Global Creative Director at Spotify.
The initiative was created based on a survey carried out by Spotify which revealed that 92% of users agree that the platform is a “great place” to create personalized experiences and 90% agree that it offers opportunities for brands to show their creative sides.
