Inspired by the Olympics, polio vaccination film highlights children as future athletes.
Ilha Crossmídia, one of the main producers for the audiovisual and advertising market in Brazil, and Nova produced the new film for the Ministry of Health’s national Polio Vaccination campaign.
From the concept “Polio vaccination. Take good care of our future champions”, the main film was inspired by Brazil’s participation in the Paris Olympic Games. Narrated by the mascot Zé Gotinha, created in 1986 for the first campaign against polio, the film features a cast of children in the age range of the vaccine’s target audience wearing the green and yellow uniform while practicing different Olympic sports.
With a light and fun narrative, the play seeks to encourage the vaccination of around 13 million children up to 5 years of age by June 14th.
The film will feature a comprehensive media plan, screening on digital and offline. On June 8, a new film will be shown focusing on “Polio D-Day”.
“We were very excited to partner with Nova and the Ministry of Health to produce an engaging and informative campaign of extreme importance to protect children from such a serious disease and mitigate the risk of reintroduction of the virus in Brazil”, explains Palu Rossi, CEO of Ilha Crossmídia.
Check out the film produced:
Datasheet
Advertiser: Ministry of Health
Campaign: Polio Vaccination
Film: Future Champions
Agency: Nova
Stage Director: Matheus Vianna
Director of Photography: Thiago Coghi
Art Director: Tiago Oliveira
First Assistant Director: Fernanda Duarte
Second Assistant Director: Brendinho (Brendow Camilotti)
Executive Director: Palu Rossi
Executive Producer: Luciana CalilManagement: Carol Ravenna
Operational Director: Adriano Oliveira
Service: Wilka Nepomoceno
New Business Manager: Célia Queiroz
1AC: Lirton Jr.
1AC: Osvaldo Garcia
2AC: Felipe RamosLogger: Mateus de Carvalho Sposito
Gaffer: Rafael Salles
Electrical and Machinery: Matheus Rebello, Lucas Faria, Marcos Bandolfo, Adilson Carlos Luciano
Head of Machinery: Rodrigo Navajas
Art Assistant: Bárbara Campos
Art Assistant/Object Producer: Rafaela Lopes
Object Producer: Tiago de Melo
Object Producer (Base): Priscila de Brino
Scenographer: Paula Abrão
Cenotechnician: Luis Gustavo Scatena
Counter-rule Jorge Luiz, Thiago Ricarte, Maurílio Marcari
Figure maker: Duda Javorski
Costume Assistant: Lais De Oliveira
Make/Hair: João Victor Marcolino
Production Coordinator (Island): Monise Kristoschek
Production Director: Maíce Ramos
Casting Producer: Rita Chichitoste
Production Assistant: Mayra Rossi
Plateau: Thiago Ricarte
Hospitality Clients: Valeria Simoes
Pedagogical Coordinator: Marcelo de Oliveira
Post-Production Manager: Ana Paula Sanches
Editing: Downmovies (Jonathan Soares)
3D:Moca
Composition: Zé Rampim
Motion: Rodrigo Tavares
Color: Nathan Cruz
Prod. Audio: Elos
*Cover photo: Disclosure/Ilha Crossmídia
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