The broadcast takes place on the profile @ginaindelicada, by influencer Henrique Lopes
The BBB became a program that surpassed the limits of television and is part of social networks, so much so that the program itself started to add the memes that are made on the internet in its programming.
Thinking about it, Banca Digital created a strategy of lives on the @ginaindelicada profile, which brings celebrities and former reality participants to comment on the program.
The idea arose as a strategic way to deliver different and more dynamic content to program lovers. The lives do not follow a fixed calendar of days, times and guests, but have been held during the night, and after the BBB’s airing on open TV.
Among the guests, Henrique Lopes, influencer and creator of Gina Indelicada, and responsible for commanding the broadcasts, has already received Rodrigo Mussi and Naiara Azevedo, respectively the second and third eliminated from the current edition, Gil do Vigor and Lumena Aleluia, both from BBB 21, actress Deborah Secco, presenter Marcos Mion, actor Rafael Portugal, in addition to Mayra Cardi, former BBB and wife of Arthur Aguiar, who is part of the cabins team of the 2022 edition.
“The public already engages a lot with BBB content, and we thought about how to transform a subject that shoots our audience annually into something authorial, and that escapes the traditional format that is shared by several profiles”, said Henrique Lopes, creator of Gina Indelicada , who also reported that the profile grew by about 1 million followers this year.
For Murilo Henare, founder and CEO of Banca Digital, the strategy is a way to reformulate the entertainment we know, through a format that allows for several possibilities on the social network. “Our objective is that more Banking profiles can explore new formats that are established as authors of each network, following the editorial line of each profile”, highlighted the businessman.
