VMLY&R was the agency responsible for the campaign
With the signature “Bib’sfiha. Everyone loves it, no one can deny it”, the new Habib’s campaign wants to celebrate one of the most famous products of the brand.
Created by VMLY&R, the ‘Bib’sfiha everybody loves’ campaign aims to explore the main esfirra elements. With an irreverent narrative to the sound of the late and popular jingle “no one can deny it”, the campaign films joke about how hard it is to resist fast-food esfihas.
Comprising two films, one 30” and 15”, the Bib’sfiha everybody loves campaign will be broadcast nationally on open TV and will also feature content in OOH media and on the brand’s digital platforms and social networks.
Datasheet
Client: Habibs
Product: Habibs
Title: Bib ‘sfiheiros
Length: 30” and 15”
Agência: VMLY&R
CCO: Rafael Pitanguy
ECD: Rodrigo Almeida, Rafael Gil
Creative Direction: Guilherme Aché
Copywriter: Igor Pontes, Yuri Facioli
Art Director: Thiago Dias, Alex Matsumoto, Gustavo Luz
Assistance: Léo Balbi, Aline Garcia and Karina Ribeiro
Client: Rafael Polachini, Filipe Leonardos, Eduardo Kodjaoglanian and Mariana Soares
Planning: Sumara Osorio, Lucas Madeira and Anderson Santiago
Media: Elenice Galera, Jozy Sabry, Brenda Cunha and Isaias Cavalcante
RTV: Nicole Godoy | Anderson Rocha | Barbara Emery | Cleo Gonçalves
Film Producer: Mother Mia Films
Directed by: Thiago Artimonte
Director of Photography: La Salvia
Art Direction: Joan Pallas
Executive Producer: Telma Silva
Producer Service: Gabriela Silva
Editing: Gennaro Fatorri – Line Vfx
Post-production / finalization: Alexandre Fernandes / Burn Color Granding
Sound Producer: Mr Pink
Musical direction and production: Henrique Racz and Gabriel Mielnik
Service: Guta Lima
Coordination: Maria Vitoria Capelasso and Leticia Brito
Announcer: Beatriz Aguera
